6-Months Professional Digital Marketing Course
in Dehradun

Join Dehradun’s Most Trusted AI Powered Digital Marketing Institute

This program is built on a “Learn, Do, Measure, Optimize” framework. Each module combines theoretical knowledge with hands-on practical sessions using real-world tools.

Learn SEO, Google Ads, Social Media, ChatGPT, and Analytics

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Best Digital Marketing Course in Dehradun

4.8 Google Rating

IIM Alumni Trainers

100% Placement Assistance

1000+ Students Placed

6-Month Professional Digital Marketing – Syllabus

Module 1: Introduction to Digital Marketing & Strategy
  •  What is Marketing? The 4 Ps & 7 Ps. Introduction to the Digital Marketing Funnel (TOFU, MOFU, BOFU).
  •  Overview of Digital Marketing Channels (SEO, SEM, SMM, Email, Content, etc.).
  • Defining Business Goals & KPIs (Key Performance Indicators). Understanding Target Audience & Creating Buyer Personas.
  • Competitor Analysis – Tools and Techniques. Introduction to the Capstone Project.
  • Understanding Domains, Hosting, and SSL.
  • Introduction to WordPress: A Deep Dive into the Dashboard, Themes, and Plugins.
  • Workshop: Setting up a live WordPress website/blog for the capstone project.
  • Principles of UI/UX (User Interface/User Experience) for websites. Mobile-first design.
  • The Role of Content in Digital Marketing. Content Ideation and Research (Google Trends, AnswerThePublic).
  • Crafting a Content Calendar. Different Content Formats (Blogs, Videos, Infographics, Podcasts).
  • Introduction to Copywriting: AIDA Model, Writing for the Web, Crafting Compelling Headlines.
  • Workshop: Using Canva for Basic Graphic Design. Writing the first blog post for the project website.
  • How Search Engines Work (Crawling, Indexing, Ranking).
  • Introduction to Keyword Research: Intent, Volume, and Difficulty. Using Google Keyword Planner.
  • On-Page SEO Part 1: Title Tags, Meta Descriptions, Header Tags, URL Structure.
  • Workshop: Implementing On-Page SEO on the project website using a plugin like Yoast SEO or Rank Math.
Module 5: Advanced On-Page & Technical SEO
  • On-Page SEO Part 2: Image Optimization, Internal Linking, Content Silos.
  • Introduction to Technical SEO: XML Sitemaps, Robots.txt, Canonicals.
  • Website Speed Optimization (Core Web Vitals). Mobile SEO.
  • Workshop: Using Google Search Console for performance monitoring and error fixing.
  • What are Backlinks? Understanding Domain Authority (DA) and Page Authority (PA).
  • Ethical Link Building Strategies: Guest Posting, Skyscraper Technique, Broken Link Building.
  • Link Building Outreach and Email Pitching.
  • The Don’ts of Link Building: Understanding and avoiding spammy techniques.
  • Introduction to Local SEO. Optimizing your Google Business Profile (GBP).
  • Local Citations (NAP Consistency) and Online Reviews Management.
  • Introduction to Voice Search and its impact on SEO.
  • Workshop: Auditing a local business’s online presence.
  • Using SEO tools like Screaming Frog and Ubersuggest for a comprehensive site audit.
  • Measuring SEO Success: Tracking Keyword Rankings, Organic Traffic, and Conversions.
  • Creating and Presenting a Monthly SEO Report.
  • Review & Quiz: Comprehensive SEO Quiz and Q&A Session.
Module 9: Fundamentals of Google Ads (SEM/PPC)
  • Introduction to Search Engine Marketing (SEM). SEO vs. PPC.
  • Google Ads Account Structure (Campaigns, Ad Groups, Ads, Keywords).
  • Understanding the Ad Auction, Quality Score, and Ad Rank.
  • Keyword Research for PPC & Understanding Match Types (Broad, Phrase, Exact).
  • Crafting Compelling Ad Copy. Using Ad Extensions.
  • Bidding Strategies (Manual CPC, Maximize Clicks, Target CPA, etc.).
  • Workshop: Setting up a complete Search Campaign from scratch in Google Ads.
  • Landing Page Optimization for PPC Campaigns.
  • Introduction to the Google Display Network (GDN) & Targeting Options.
  • YouTube Ads: Formats and Targeting Strategies.
  • Introduction to Google Shopping Ads and the Google Merchant Center.
  • Remarketing/Retargeting Strategies across the Google Network.
  • Introduction to Meta Ads (Facebook & Instagram) & Linkedin Ads. Pixel and its importance.
  • Understanding Campaign Objectives (Awareness, Consideration, Conversion).
  • Audience Targeting: Core Audiences, Custom Audiences, Lookalike Audiences.
  • Workshop: Creating a Meta Ad Campaign in the Meta Business Suite.
Module 13: Organic Social Media Marketing (SMM)
  • Creating a Social Media Strategy. Choosing the right platforms (LinkedIn, Instagram, X, Facebook).
  • Platform Deep Dive: Optimizing profiles and content strategy for each major platform.
  • Building a Community: Engagement, Listening, and Responding.
  • Introduction to Social Media Management tools like Buffer or Hootsuite.
  • Introduction to Influencer Marketing. Finding and vetting influencers.
  • Structuring Campaigns and Measuring Influencer Marketing ROI (ROI).
  • Introduction to Affiliate Marketing for brands and individuals.
  • Setting up a basic affiliate program.
  • The importance of Email Marketing. Building an email list (Lead Magnets, Opt-in Forms).
  • Introduction to Email Marketing Platforms (e.g., Mailchimp).
  • Anatomy of a High-Converting Email: Subject Lines, Copy, CTAs.
  • Workshop: Creating and sending the first email campaign using Mailchimp.
  • List Segmentation and Personalization.
  • A/B Testing in Email Marketing.
  • Marketing Automation: Setting up Drip Campaigns and Welcome Series.
  • Understanding Email Analytics (Open Rate, CTR, Conversion Rate, Unsubscribe Rate).
Module 17: Google Analytics 4 (GA4) - Foundations
  • Universal Analytics vs. GA4. The Event-Based Data Model.
  • Workshop: Setting up a GA4 Property and connecting it to the project website.
  • Navigating the GA4 Interface: Key Reports (Acquisition, Engagement, Monetization).
  • Understanding Dimensions, Metrics, and Audiences in GA4.
  • Setting up Conversion Tracking and Custom Events in GA4.
  • Using the ‘Explore’ Hub for advanced analysis (Funnels, Path Exploration).
  • Introduction to Google Looker Studio (formerly Data Studio).
  • Workshop: Building an interactive marketing dashboard in Looker Studio.
  • What is CRO? The CRO Process (Research, Hypothesis, Prioritize, Test, Learn).
  • A/B Testing and Multivariate Testing fundamentals.
  • Tools for CRO (Heatmaps, Session Recording, A/B testing platforms).
  • Landing Page and Website Element Optimization techniques.
  • Bringing It All Together: How Channels Work in Synergy.
  • Budgeting and Resource Allocation for Digital Campaigns.
  • Creating a Comprehensive 3-Month Digital Marketing Plan.
  • Workshop: Students begin creating the final strategy for their capstone project.
Module 21: Emerging Trends & Technologies
  • AI in Digital Marketing: Generative AI for Content, AI in Ads Optimization.
  • Introduction to Marketing Automation Platforms (e.g., HubSpot).
  • Basics of Programmatic Advertising.
  • The Future of a Cookieless World and Privacy-Centric Marketing.

Dedicated workshop days. Students work on their final project with one-on-one guidance from the trainer. This involves creating a complete digital marketing strategy for a business of their choice, including audits, recommendations, and a 3-month execution plan.

  • Building a Digital Marketing Portfolio.
  • Resume and LinkedIn Profile Optimization for Digital Marketing Roles.
  • Acing the Digital Marketing Interview: Common Questions and Case Studies.
  • Introduction to Freelancing: Finding Clients, Pricing Projects, and Managing Client Relationships.
  • Capstone Project Presentations: Each student presents their comprehensive strategy to the class.
  • Final Q&A, Course Recap, Certification Exam (optional), and Graduation.
Bonus Module 1: AI in Digital Marketing
  • AI for SEO (keyword clustering, AI content briefs, optimizing at scale).
  • AI for Ads (auto ad copy, AI creatives, predictive targeting).
  • AI for Social Media & Content Creation (scheduling, idea generation, image/video AI tools).
  • Prompt Engineering for Marketers – hands-on practice.
  • E-commerce Platforms (Shopify, WooCommerce) – setup basics.
  • Conversion Optimization for Product Pages.
  • Paid Ads for E-commerce (Facebook, Instagram, Google Shopping).
  • E-commerce Analytics & Retargeting Strategies.
  • Advanced Canva Hacks for Marketers.
  • AI Tools for ad creatives.
  • Video Editing with CapCut / Premiere Pro & AI tools for social ads.
  • Workshop – Create a full ad creative kit (images + videos).
  • Platforms for Freelancers (Upwork, Fiverr, LinkedIn).
  • Client Outreach & Proposal Writing.
  • Pricing, Contracts & Deliverables.
  • Scaling from Freelancer → Small Agency.
  • SEO Tools (Ahrefs, SEMrush, Ubersuggest, Screaming Frog).
  • Email & Funnel Automation (ActiveCampaign, Zapier/Pabbly, n8n).
  • Social Listening & Management Tools (Buffer, Hootsuite, Brand24).
  • Project Management Tools (ClickUp, Notion, Trello).
  • Building a Strong LinkedIn Profile & Social Media profiles.
  • Creating Content that Positions You as an Expert.
  • Leveraging Linkedin, Instagram & YouTube for Authority.
  • Networking, Speaking, and Growing an Industry Reputation.

The 6-Month Diploma in AI-Powered Digital Marketing by Hashtag Digital Marketing Institute is designed for ambitious students, working professionals, and entrepreneurs who want to master the future of marketing.
Unlike traditional digital marketing courses, this program blends core marketing skills with cutting-edge AI tools to prepare you for high-demand, high-paying roles in the industry.

From SEO and Google Ads to Social Media Marketing, AI Content Creation, and Automation, you’ll gain hands-on experience through live projects, real client campaigns, and our 3-Month Internship Program.
By the end of this diploma, you won’t just know digital marketing — you’ll be ready to run campaigns that deliver results.

Career Advancement

  • Land in-demand roles such as AI-Powered Marketing Specialist, SEO Expert, or Paid Ads Strategist.

  • Gain skills that employers are actively seeking in 2025 and beyond.

Learn In-Demand AI Skills

  • Use AI for SEO, ad targeting, content creation, and automation.

  • Master tools like ChatGPT, Canva AI, Jasper, Runway, and Pika.

Industry-Recognized Certification

  • Earn the Hashtag Academy Diploma in AI Digital Marketing.

  • Plus Google Ads, Meta Ads, and HubSpot certifications to boost your portfolio.

This diploma is open to anyone after 12th grade, including:

  • College Graduates starting a career in digital marketing.

  • Working Professionals looking to upgrade or switch careers.

  • Entrepreneurs & Business Owners who want to grow their business online.

  • Freelancers aiming to increase their income with AI marketing skills.

  • Strategic Thinking – Plan and execute high-ROI campaigns.

  • Analytical Skills – Use data to optimize performance.

  • Creative Thinking – Produce engaging AI-driven content.

  • Technical Proficiency – Master 40+ marketing & automation tools.

✔ 90% Practical, 10% Theory
✔ Learn from Industry Experts running live campaigns
✔ Work on Real Client Projects
✔ Access Premium AI Tools during training
✔ Lifetime LMS Access
✔ 100% Placement Assistance
✔ Doubt-Clearing Sessions & Mock Interviews
✔ Networking & Career Mentorship

  • AI-Powered Digital Marketing Specialist – ₹5L to ₹12L/year

  • SEO & PPC Executive – ₹4L to ₹10L/year

  • Social Media Manager – ₹4L to ₹9L/year

  • Freelancer / Agency Owner – ₹1L to ₹3L/month

Certified professionals earn up to 40% more than non-certified candidates and are more likely to land leadership roles or specialized positions in marketing.

Tools & Platforms You Will Master
  • AI Tools: ChatGPT, Jasper, Canva AI, Runway, Pika Labs
  • Website: WordPress (or self-hosted)
  • Analytics: Google Analytics 4, Google Search Console
  • SEO: Ubersuggest, Semrush Google Keyword Planner, Screaming Frog 
  • PPC: Google Ads, Meta Business Suite
  • Email: Mailchimp 
  • Design: Canva 
  • Social: Buffer or Hootsuite
  • Dashboards: Google Looker Studio
  • Automation: Pabbly, ManyChat
Certifications You Will Earn
  • Hashtag Academy Diploma in AI-Powered Digital Marketing
  • Google Ads Search & Display Certification
  • Meta Ads Certification
  • HubSpot Email Marketing Certification
  • SEMrush SEO Toolkit Certification

Course Includes :

  • Level : Expert
  • Duration : 6 Months
  • Sessions : 96, 150+ Hours
  • Students : 864
  • Certifications : Yes
  • Tools : 30+
  • Paid Internship : 2-3 Months
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